tag:blogger.com,1999:blog-7460218108676468992011-12-30T10:24:34.023-08:00Unfiltered, fresh, engaging, fun, informative...culled from a 24/7 life reporting on the outdoor and fitness industries.SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.comBlogger201100tag:blogger.com,1999:blog-746021810867646899.post-14264742544696584082010-09-15T09:37:00.000-07:002010-09-15T09:37:28.297-07:00

Michael Hodgsonnoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-5965744711641969502010-09-07T16:30:00.000-07:002010-09-07T16:30:01.620-07:00

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-68906527711816078802010-09-01T09:01:00.000-07:002010-09-01T09:01:52.734-07:00

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-40468877755807842142010-08-24T13:31:00.000-07:002010-08-24T13:31:37.180-07:00

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-80166894518816946602010-08-20T14:57:00.000-07:002010-08-20T14:57:11.334-07:00

Michael Hodgsonnoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-67450918827817435992010-08-20T14:56:00.000-07:002010-08-20T14:56:55.374-07:00

Michael Hodgsonnoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-8636295579336746782010-08-20T14:55:00.000-07:002010-08-20T14:55:32.482-07:00

Michael Hodgsonnoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-53467969514576637672010-08-20T14:54:00.000-07:002010-08-20T14:54:24.211-07:00

Michael Hodgsonnoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-12843247541948245552009-11-26T09:03:00.000-08:002009-12-16T08:01:54.097-08:00

The SNEWS® View has moved to www.snewsnet.com/thesnewsview.Recent posts include:"You’re not married until Facebook says so" --Despite the overwhelming evidence that I am, in fact, a happily married man, I just learned no one is married until Facebook says so. and"Being thankful for time is just the beginning" -- As the days and weeks tick by, there is so much to be grateful for, and not just at

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-85145896867047964612009-10-27T11:29:00.000-07:002009-10-27T11:31:27.635-07:00

Although Halloween is a time of horror, ghosts and trick-or-treat, one retail store turned a shopping expedition into a real eye-opening treat. Performance Studios (www.performancestudiosinc.com), is a truly impressive costume shop in downtown Nashville, Tenn. It occupies a large building (more than 15,000 square feet) with high ceilings, and there are racks from the floor to the rafters holding

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-51329584744503345112009-08-14T15:36:00.000-07:002009-08-14T15:52:03.397-07:00

At the recent OutDoor show in Friedrichshafen, I wandered into the Outwell booth to ask about the company’s new “pop-up tent” it was pushing in, yes, press releases in the newsroom and on prominent displays in the booth. Outwell is a Danish company that distributes its family camping and outdoor gear in 30 countries. Wearing my media badge displayed prominently, I took a couple of slow laps

Therese Iknoiannoreply@blogger.com1tag:blogger.com,1999:blog-746021810867646899.post-31863243145695383562009-07-21T18:00:00.000-07:002009-07-21T18:00:00.280-07:00

When I lived in Germany many moons ago, customers were not king. In fact, traditionally, you just shopped and cowered, begging for service and goodness gracious should you try to suggest to a cashier that something was mismarked. I made that mistake once as a college student, telling a cashier that she had overcharged me for an item. Her reaction? To sit back in her chair, cross her arms firmly

Therese Iknoiannoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-69281124250672690442009-05-29T15:58:00.000-07:002009-05-29T16:03:23.743-07:00

In the hours and days after Mike Tyson’s 4-year-old died tragically on May 26 by strangling on a cord hanging off a home treadmill, the industry seems to have decided that a frenzy of finger-pointing and witch-hunting is the best response.Not only does this need to stop … now … the industry needs instead to use this accident as an impetus to band together and to educate the public about quality

Therese Iknoiannoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-52566849713511252292009-05-18T16:10:00.000-07:002009-05-18T16:14:33.011-07:00

PR is tough! And, it is one job we at SNEWS® can state unequivocally we would not want to undertake. To borrow a few lines from one of our SNEWS PR Awards articles from 2002, “A good PR contact is worth his or her weight in gold to a journalist, and, of course, to the company he or she represents. We media admire all the effort and energy that good PR communication requires, especially when you

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com6tag:blogger.com,1999:blog-746021810867646899.post-26159080468872307462009-04-14T14:25:00.000-07:002009-04-15T06:40:16.502-07:00

We had a conversation recently with a fitness retailer who had been in a touch with a long-time equipment supplier (Note: not one of the Big Gun retailer types with lists of stores and arrays of treads and ellipticals). This particular, relatively new retailer was interested in carrying the product of this particular supplier. Seems the supplier couldn’t be bothered to even hear about the

Therese Iknoiannoreply@blogger.com0tag:blogger.com,1999:blog-746021810867646899.post-36899663356967763672009-04-10T13:46:00.000-07:002009-04-10T14:07:36.745-07:00

An interesting Tweet from a follow Twitterer (is that a word?) this week asked "Is there such a thing as too many tweets? When is it just noise?"As we were pondering this question -- and for the record, we love Twitter now as it is a great source of ideas and leads (thank goodness for TweetDeck) -- the answer appeared: Too many Tweets occurs when too many people are Twittering rather than

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com1tag:blogger.com,1999:blog-746021810867646899.post-53813870831042161422009-04-06T16:23:00.000-07:002009-04-07T04:18:21.578-07:00

An alert reader emailed us a scan of a newspaper ad that is running in every town there is an Ocean State Job Lot. Note the lovely juxtaposition of boats from a "Famous New England Maker" (gee, wonder who that is...ummmmm...well, Old Town maybe?) and candle jars, ladies silk sportswear and, yes fertilizers. We can hear the shopping buzz now: "Honey...look at this ad! Let's nip down to Job Lot

Michael Hodgsonnoreply@blogger.com1tag:blogger.com,1999:blog-746021810867646899.post-56813889017280293692009-04-01T17:05:00.000-07:002009-04-01T17:19:37.622-07:00

Everyone wants to know what their competitors are doing -- it's a natural curiosity at the very least, and trying to gain any edge in business at the other end of the spectrum. Frankly, the dance has gotten downright entertaining. We've personally witnessed the sneaky snap of a photo on the way out of a hall or during a booth fly-by with cell phone or camera in hand. At the just-completed IHRSA

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com3tag:blogger.com,1999:blog-746021810867646899.post-46197805928356616972009-02-11T10:09:00.000-08:002009-02-11T10:17:40.028-08:00

A recent press release from Nike is an absolute award-winner for the utilization of hyperbole and spin in an attempt, it appears, to soft-pedal hard truth -- as many as 1,400 people may be out of a job by year's end."NIKE, Inc. (NYSE:NKE) today announced the next stage of its category business model execution, which includes the restructuring of its business to further enhance its consumer focus

SNEWS® Teamhttp://www.blogger.com/profile/15509538634242489540noreply@blogger.com1tag:blogger.com,1999:blog-746021810867646899.post-63209258790034263252009-01-11T16:20:00.000-08:002009-01-11T17:04:24.041-08:00

When did the word "layoff" become such a dirty word? Downsizing, rightsizing, headcount adjustment, reduction in force, realignment of resources, optimizing -- we've heard all the euphemisms from CEOs, CFOs, and other company executives, all seeking to duck the obvious simple fact -- someone lost a job.One CEO recently told us that the reason the company didn't want to call the loss of jobs a

SNEWS® Teamnoreply@blogger.com1