Monday, April 6, 2009

Oh yeah...this says branding to me

An alert reader emailed us a scan of a newspaper ad that is running in every town there is an Ocean State Job Lot. Note the lovely juxtaposition of boats from a "Famous New England Maker" (gee, wonder who that is...ummmmm...well, Old Town maybe?) and candle jars, ladies silk sportswear and, yes fertilizers.


We can hear the shopping buzz now: "Honey...look at this ad! Let's nip down to Job Lot and get one of those boats, and some fertilizer, oooo, and some seed. It'll make a great planter!"

And this is supposed to make it good for specialty retailers selling Old Town kayaks currently at full price how?

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Posted by Anonymous at 4:23 PM
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1 comment:

  1. Doug DavisApril 7, 2009 at 9:47 AM

    This is why you go with a boutique maker who is interested in growing the sport and your long term business health as one of their retailers. Not a company looking to move product at all costs, no matter what.

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