Oh yeah...this says branding to me

An alert reader emailed us a scan of a newspaper ad that is running in every town there is an Ocean State Job Lot. Note the lovely juxtaposition of boats from a "Famous New England Maker" (gee, wonder who that is...ummmmm...well, Old Town maybe?) and candle jars, ladies silk sportswear and, yes fertilizers.


We can hear the shopping buzz now: "Honey...look at this ad! Let's nip down to Job Lot and get one of those boats, and some fertilizer, oooo, and some seed. It'll make a great planter!"

And this is supposed to make it good for specialty retailers selling Old Town kayaks currently at full price how?